According to a Gartner study, only 21% of industry professionals have good visibility into the entire supply chain and the agility to rapidly change sourcing and distribution processes.
What is this about? When logistics companies don't have a good view of the whole business, problems can arise, ranging from delays to faulty tracking.
When it is not possible to cover the basic aspects of the logistics process, customer satisfaction suffers. Scanning technology can improve insight into the process, minimizing errors, improving the customer experience and increasing overall business benefits.
Minimizing errors
With more than 50% of consumers reporting damaged packages, 4 in 10 consumers with packages lost during shipping, and 15% with packages stolen, businesses need to understand why this is happening and how to help customers feel satisfied. .
By having a complete vision of the entire supply chain, companies can detect when things go wrong in the logistics process.
Optical Character Recognition (OCR) is the process of scanning data from a written text or image file and converting it into a digital format used in data processing. This data is used to get a global view of all steps in the logistics process, allowing retailers to track packages and provide up-to-date information to consumers.
Improving the customer experience
A consumer survey found that 76% of respondents said that an unacceptable delivery experience would greatly affect their decision to order from that company again. By improving the logistics process, customers feel more in control and their satisfaction with the delivery improves, resulting in a satisfying customer experience.
Capturing data
In addition to minimizing errors and increasing the consumer experience, using mobile data capture to unlock visibility throughout the supply chain also provides other business benefits. OCR technology is not only easy to integrate into existing systems, as it can run on anyone's mobile device, but also creates a seamless connection between the physical and the digital.
Since everything is now smart and connected, logistics companies must do more than simply digitize their processes; they must also use data to enable digital information to influence the physical customer experience. By using real-world data, retailers and logistics companies can gain insights and recommendations that promote transparency, giving consumers full access to any necessary information about the logistics process.
Source: FW